Yves Rocher hand cream tubes

Tubes crème mains Yves Rocher

Somater has launched a tube with a lightweight 220µ PBL skirt to help the Rocher Group, a major player in the cosmetics industry and a certified B Corp company, with its ecological transition.

Committed by nature

The Groupe Rocher is committed to marketing eco-designed, responsible and recyclable packaging to its consumers by 2030. The objective of reducing the proportion of plastic by 25% and ensuring that its packaging is fully recyclable justifies a move towards PBL. Plastuni Lisses, renowned for manufacturing laminated tubes and having diversified its Web offering, was selected by the Rocher Group to relaunch its 30ml hand cream range.

This choice, which replaced the ABL film incorporating a non-recyclable aluminium barrier, was based on the benefits of a fully recyclable PE film and a reduction in film thickness. This conversion has resulted in an annual reduction of 2.7 tonnes of plastic and the elimination of 4.8 tonnes of aluminium.

This range includes 7 colourful references decorated by flexography and topped with a lightweight octagonal cap.