Launch & Excellence in Partnership with L’Oréal!

somater is proud to have supported the teams of L’Oréal’s Luxury Division in the development of the new 250 ml CARITA bottle for the Hair Care range.

This project marks an important milestone for our teams: our first recyclable PET bottle produced using Extrusion Blow Moulding technology, designed to replace PETG, a material considered non-recyclable and disruptive to sorting and recycling streams.

This launch combines the aesthetic standards of a Luxury House, the industrial complexity associated with CARITA’s iconic bottle shape, and our commitment to developing more responsible and sustainable packaging solutions.

A great achievement made possible thanks to the trust of our partner L’Oréal and the dedication of our teams, who led this development with expertise, rigour and determination.