Latest make-up innovation: “paper mascara”

Somater Paper Mascara

Driven by the desire to offer our customers innovative packaging solutions in line with the ecological transition, we are pleased to present the “paper mascara”. The cardboard replaces the plastic cap and can also be used to cover the bottle.

The cardboard fibre offers a natural, pleasant and raw feel and also allows for multiple possibilities of decoration, and this in an environmentally friendly way, with natural inks and glues.

The development of this Eco TribeTM reference is still part of our commitment to the circular economy. It is the result of sustained and collaborative work with our strategic partners to provide sustainable and responsible solutions.