A holographic range extension

L’Oréal Paris has extended its Elsève Hyaluron Repulp hair care range, this time with a particular focus on moisturizing and revitalizing serums based on hyaluronic acid of natural origin. For this innovative project, L’Oréal Paris once again called on Somater and Plastuni Lisses (91), the brand’s long-standing supplier.

The objective: to develop an attractive, enhancing and differentiating decor with a laminated tube that will house this top-of-the-range hair care product, preserve its quality and guarantee its safety. The result matches Plastuni Lisses’ expertise in flexography: a marking with “holographic” effect that is as seductive as it is innovative.

Somater, a multi-technology expert in the manufacture of polymer packaging, shows here the extent of its skills in the field of decoration to add value to the brand and win over customers.