{"id":8700,"date":"2026-09-25T15:51:33","date_gmt":"2026-09-25T13:51:33","guid":{"rendered":"https:\/\/www.somater.fr\/launch-excellence-in-partnership-with-loreal\/"},"modified":"2026-09-25T15:51:33","modified_gmt":"2026-09-25T13:51:33","slug":"launch-excellence-in-partnership-with-loreal","status":"publish","type":"post","link":"https:\/\/www.somater.fr\/en\/launch-excellence-in-partnership-with-loreal\/","title":{"rendered":"Launch &amp; Excellence in Partnership with L&#8217;Or\u00e9al!"},"content":{"rendered":"<p><span class=\"a4569c69 fa3d9e2a\"><strong><span class=\"fa3d9e2a\" data-sdui-anchor-id=\"commentary-HGWSBX2WecE1Q44xTLSCRWN4hUEVhf8-XkuZ9FJB830-505c8c0e-975e-4807-8e61-ec3fae7c1259::994\">somater<\/span><\/strong><\/span> is proud to have supported the teams of L\u2019Or\u00e9al\u2019s Luxury Division in the development of the new 250 ml CARITA bottle for the Hair Care range.<\/p>\n<p>This project marks an important milestone for our teams: our first recyclable PET bottle produced using Extrusion Blow Moulding technology, designed to replace PETG, a material considered non-recyclable and disruptive to sorting and recycling streams.<\/p>\n<p>This launch combines the aesthetic standards of a Luxury House, the industrial complexity associated with CARITA\u2019s iconic bottle shape, and our commitment to developing more responsible and sustainable packaging solutions.<\/p>\n<p>A great achievement made possible thanks to the trust of our partner L\u2019Or\u00e9al and the dedication of our teams, who led this development with expertise, rigour and determination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>somater is proud to have supported the teams of L\u2019Or\u00e9al\u2019s Luxury Division in the development of the new 250 ml CARITA bottle for the Hair Care range. This project marks an important milestone for our teams: our first recyclable PET bottle produced using Extrusion Blow Moulding technology, designed to replace PETG, a material considered non-recyclable [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":8697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Launch &amp; Excellence in Partnership with L&#039;Or\u00e9al! &#8211; Somater<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.somater.fr\/lancement-excellence-en-partenariat-avec-loreal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch &amp; Excellence in Partnership with L&#039;Or\u00e9al! &#8211; Somater\" \/>\n<meta property=\"og:description\" content=\"somater is proud to have supported the teams of L\u2019Or\u00e9al\u2019s Luxury Division in the development of the new 250 ml CARITA bottle for the Hair Care range. 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